The relationship between Brand Identity Planning model and Brand Equity model of local denim brands in Pakistan

The relationship between Brand Identity Planning model and Brand Equity model of local denim brands in Pakistan

The following study is conducted to find the relationship between the Brand Equity and Brand Identity Planning model for the local denim brands of Pakistan. This research is done to help understand the importance of the two models in the field of branding and how these models could help the local de...

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Bibliographic Details
Main Author: Karim, Muhammad Ahsan
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2011
Online Access:https://eprints.nottingham.ac.uk/25471/

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