The relationship between Brand Identity Planning model and Brand Equity model of local denim brands in Pakistan
The following study is conducted to find the relationship between the Brand Equity and Brand Identity Planning model for the local denim brands of Pakistan. This research is done to help understand the importance of the two models in the field of branding and how these models could help the local de...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/25471/ |