Business Strategy of New Entrants in Telecommunications Industry : Case Study from Malaysia

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Business Strategy of New Entrants in Telecommunications Industry : Case Study from Malaysia

Since the year 2000, the Malaysian mobile communications industry has seen Rapid and dynamic changes with multiple new entrants entering the industry and competing against the Incumbents for market share and revenue. With more than ten players competing in this institutionalized industry, and with i...

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Bibliographic Details
Main Author:	Hue, Fatt Seng
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25467/

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