Business Strategy of New Entrants in Telecommunications Industry : Case Study from Malaysia
Since the year 2000, the Malaysian mobile communications industry has seen Rapid and dynamic changes with multiple new entrants entering the industry and competing against the Incumbents for market share and revenue. With more than ten players competing in this institutionalized industry, and with i...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/25467/ |