Internationalisation strategies of hotels in the ASEAN region
The economic growth of the ASEAN region and its service industry in particular, is the primary reason of the growing interest of foreign investors in this region. Consequently, the rise of the Foreign Direct Investment (FDI) level results in the growth of Multinational Enterprises that establish ope...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/25464/ |