QR Code

Influence of Brand Loyalty on Fast Food Industry - Consumer buying behavior of India.

The purpose of this research is to examine how consumers are influenced by factors of brand loyalty towards fast food brands. The research was conducted in Delhi with Indian consumers. People who filled the questionnaire are adults who are working or are looking for job. This research was adopted ba...

Full description

Bibliographic Details
Main Author:	Tandon, Manav
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25456/

Similar Items

A Study Of Brand Loyalty In The Fast Food Industry In Malaysia
by: Kam Tai, Cindy Cheah
Published: (2009)

Factors Influencing Consumer Buying Behavior of Luxury Branded Goods
by: Khor, Eng Tatt
Published: (2010)

The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective
by: Seow, Yuan Shyong
Published: (2008)

Influence of brand loyalty on consumer sportswear
by: Wong, Foong Yee, et al.
Published: (2008)

To buy or not to buy? Consumers’ attitudes and purchase behavior for organic food in Malaysia
by: Tai, Lit Cheng, et al.
Published: (2020)

Chinese Consumers' Brand Loyalty For Consumer Products: Importance Of Brand Personality As Major Antecedent Of Brand Loyalty
by: B. Kim, Renee, et al.
Published: (2014)

Do consumer based-factors influence consumer buying behavior in automotive industry? (Malaysia evidence)
by: Nezakati, Hossein *, et al.
Published: (2011)

Factors Influencing Consumer Buying Behaviour Of Luxury Fashion Brands in Malaysia
by: Seilkhanova, Saniya
Published: (2017)

The factors influencing consumer buying behaviour on branded goods / Suhailah Musrul
by: Musrul, Suhailah
Published: (2015)

Factors influencing customer loyalty towards fast food restaurants
by: Nezakati, Hossein *, et al.
Published: (2011)

Factors influencing buying behavior of fashion clothing brands in Johor and Wilayah Persekutuan
by: Ur Rehman, Fazal
Published: (2019)

Factors that motivates brand loyalty within the airline services industry – Aspects from behavioral loyalty and attitudinal loyalty
by: Chan, Kok Hoe
Published: (2011)

Customer Loyalty among the Generation Y Customers in the Fast Food Industry
by: Mariady, Hansen
Published: (2011)

The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective
by: Wei, Seow Heng
Published: (2009)

Impact of branding on consumer buying behavior towards Samsung Smart Phone / Mohd Sharizami Mohd Rohari
by: Mohd Rohari, Mohd Sharizami
Published: (2018)

Halal brand awareness influence on consumers’ loyalty towards Islamic banking system
by: Maulan, Suharni, et al.
Published: (2015)

Halal certification mark, brand quality, and awareness: do they influence buying decisions of Nigerian consumers?
by: Jaiyeoba, Haruna Babatunde, et al.
Published: (2019)

Halal certification mark, brand quality, and awareness: do they influence buying decisions of Nigerian consumers?
by: Jaiyeoba, Haruna Babatunde, et al.
Published: (2020)

A study on factors influencing brand loyalty among consumers in Malaysian consmetic industry / Murni Izzati Kamarudzaman
by: Kamarudzaman, Murni Izzati
Published: (2015)

The influence of opinion leaders on consumer buying behavior among millennials in Klang Valley
by: Kong, Chee Kei, et al.
Published: (2024)

The Globalisation of Football: Fans as Consumers, Brand Loyalty and Identity
by: Bennett, Philip
Published: (2008)

The influence of advertising on consumer buying behaviour
by: Osman, Syuhaily, et al.
Published: (2016)

The Influence of Price and Brand Loyalty on Store Brands Versus National Brands
by: Cataluna, F., et al.
Published: (2006)

An Empirical Study of the Factors That Motivate Consumer’s To Buy Retro Branding Products
by: Civaner, Selin
Published: (2016)

The Effect of Brand Equity on Consumer Buying Behaviour In the Laptop Market of China
by: Liu, Zhenyu
Published: (2007)

The factors that influences social media marketing on consumers’ brand loyalty / Fatin Asfea Zaludin
by: Zaludin, Fatin Asfea
Published: (2019)

Why buying Halal labelled food? Understanding the spending behavior of non-Muslim consumers in Malaysia
by: Phuah, Kit Teng, et al.
Published: (2017)

Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa
by: Mustaffa, Abaidullah
Published: (2018)

Role of store image in consumer impulse buying behavior
by: Geetha, M., et al.
Published: (2009)

The influence of customer interaction in virtual brand community on brand loyalty
by: Adzharuddin, Nor Azura, et al.
Published: (2023)

Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam
by: Mohamad Nizam, Nurul Aida
Published: (2019)

Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia
by: Jalal, Hanaysha, et al.
Published: (2019)

Influence of brand on Chinese consumers’ behaviours in Automobile choice: An investigation on Chinese customers’ buying attitudes towards domestic and foreign car brands
by: Wang, Luqi
Published: (2015)

Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
by: Abdul Qader, Iman Khalid
Published: (2017)

Behavioral intention towards American fast food restaurants among Malaysian consumers
by: Chong, Chi Qing, et al.
Published: (2019)

Factors affecting consumer brand loyalty on personal care products
by: Ooi, Xin Yi
Published: (2024)

An analysis of consumer behaviour and the concept of brand loyalty and their impact on the growing chained restaurant industry in the UK.
by: Wall, Hannah
Published: (2016)

Antecedents impact on brand loyalty in cosmetics industry
by: Nezakati, Hossein, et al.
Published: (2013)

A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad
by: Saad, Nur Amalina
Published: (2019)

Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention
by: Bong, Wan Zhung
Published: (2017)