Influence of Brand Loyalty on Fast Food Industry - Consumer buying behavior of India.
The purpose of this research is to examine how consumers are influenced by factors of brand loyalty towards fast food brands. The research was conducted in Delhi with Indian consumers. People who filled the questionnaire are adults who are working or are looking for job. This research was adopted ba...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
|
| Online Access: | https://eprints.nottingham.ac.uk/25456/ |