A Case Study of the international transfer of organisational culture between the UK based company Boden and its American Subsidiary
This study utilises a qualitative case study framework in order to assess and compare the organisational cultures within a UK-based MNC. The company JP Boden & Co Ltd (referred to as “Boden”) is a catalogue and online clothing retailer, which, after operating in the UK for 11 years, has begun ex...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2012
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| Online Access: | https://eprints.nottingham.ac.uk/25438/ |