INFLUENCE OF BRANDING ON THE INDIAN CONSUMER’S PURCHASE DECISIONS FOR MOBILE PHONES

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INFLUENCE OF BRANDING ON THE INDIAN CONSUMER’S PURCHASE DECISIONS FOR MOBILE PHONES

Mobile phones are the most frequently used device used by the individuals on daily basis. This, demand for mobile phones have brought about a high level of competition amongst the suppliers. More and more companies are entering this market. With this huge demand and supply the concept of consumer em...

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Bibliographic Details
Main Author:	Garg, Nitasha
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25434/

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