INFLUENCE OF BRANDING ON THE INDIAN CONSUMER’S PURCHASE DECISIONS FOR MOBILE PHONES
Mobile phones are the most frequently used device used by the individuals on daily basis. This, demand for mobile phones have brought about a high level of competition amongst the suppliers. More and more companies are entering this market. With this huge demand and supply the concept of consumer em...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/25434/ |