Impact of Country of Origin on Consumer Buying Behaviour:
In Context to Foreign Retail Companies in India

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Impact of Country of Origin on Consumer Buying Behaviour: In Context to Foreign Retail Companies in India

The global business environment has witnessed the unprecedented growth and development of multinational and transnational organization. The internationalization thus, became the undisputed truth of modern societies as consumers seek to source their needs from the cross border trade activities. Howev...

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Bibliographic Details
Main Author:	Gupta, Vidit
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25432/

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