Impact of Country of Origin on Consumer Buying Behaviour: In Context to Foreign Retail Companies in India
The global business environment has witnessed the unprecedented growth and development of multinational and transnational organization. The internationalization thus, became the undisputed truth of modern societies as consumers seek to source their needs from the cross border trade activities. Howev...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/25432/ |