Exploring the Evidence of and Barriers to Implementation of Customer Relationship Management in Small Accommodation Enterprises.
of Drenthe, Netherlands

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Exploring the Evidence of and Barriers to Implementation of Customer Relationship Management in Small Accommodation Enterprises. of Drenthe, Netherlands

Micro tourism accommodation businesses face increasing challenges to attract and keep customers. Literature suggests that developing a strong relationship with customers and a strategic approach to managing customer relationships provides opportunities for businesses to both increase loyalty and gen...

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Bibliographic Details
Main Author:	Oudshoorn-Fuller, Melissa M
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Subjects:	Customer Relationship Management CRM tourism accommodation micro-firm loyalty
Online Access:	https://eprints.nottingham.ac.uk/25422/

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