Exploring the Evidence of and Barriers to Implementation of Customer Relationship Management in Small Accommodation Enterprises. of Drenthe, Netherlands
Micro tourism accommodation businesses face increasing challenges to attract and keep customers. Literature suggests that developing a strong relationship with customers and a strategic approach to managing customer relationships provides opportunities for businesses to both increase loyalty and gen...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2012
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| Online Access: | https://eprints.nottingham.ac.uk/25422/ |