The Use of Social Media by Small-Medium Sized Enterprises.
Purpose – The purpose of this paper is to report on the suitability of Social Media and its purpose in small-medium sized enterprises (SMEs). The objective is to develop an understanding of an owner-managers use of Social Media; the possible roles these tools can perform in marketing and business pr...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/25392/ |