Competitive Strategies of Office Furniture Retailing An Exploratory Study in the Territory of Klang Valley

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Competitive Strategies of Office Furniture Retailing An Exploratory Study in the Territory of Klang Valley

Kuala Lumpur which is in the territory of Klang Valley has gone through a vast transformation the last decade and shopping experience has never been the same. Small retailers are facing a tremendous challenge with the emergence of organized specialty stores and big box super store such as IKEA. The...

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Bibliographic Details
Main Author:	Saw, Eng Guan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/25381/

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