The Effects of Relationship Selling & Promotional Activities on Doctors Practice in Malaysia

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The Effects of Relationship Selling & Promotional Activities on Doctors Practice in Malaysia

The debate if doctors are affected with interactions with pharmaceutical companies has been ongoing for some time. When we are in our doctor’s clinic, we always see that they own pens or notepads with pharmaceutical company’s branding printed clearly on them. These items clearly are given by medical...

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Bibliographic Details
Main Author:	Lee, Wei Chiat
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/25370/

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