The Effects of Relationship Selling & Promotional Activities on Doctors Practice in Malaysia
The debate if doctors are affected with interactions with pharmaceutical companies has been ongoing for some time. When we are in our doctor’s clinic, we always see that they own pens or notepads with pharmaceutical company’s branding printed clearly on them. These items clearly are given by medical...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
|
| Online Access: | https://eprints.nottingham.ac.uk/25370/ |
| _version_ | 1848792968038711296 |
|---|---|
| author | Lee, Wei Chiat |
| author_facet | Lee, Wei Chiat |
| author_sort | Lee, Wei Chiat |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The debate if doctors are affected with interactions with pharmaceutical companies has been ongoing for some time. When we are in our doctor’s clinic, we always see that they own pens or notepads with pharmaceutical company’s branding printed clearly on them. These items clearly are given by medical representatives that so frequently visit doctors. The relationship between doctors and medical representatives is something this research will try to uncover and find out how it affects doctors practice. This study will use a quantitative method which aimed to examine the effects promotional activities and relationship selling on doctor’s practice in Malaysia. The finding of this study indicates that various relationship selling attributes do affect doctor’s practice and promotional activities do play a role as well. Marketing theories related to relationship selling and promotions will form part of the literature review for this study. |
| first_indexed | 2025-11-14T18:52:49Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-25370 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:52:49Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-253702018-02-17T01:21:57Z https://eprints.nottingham.ac.uk/25370/ The Effects of Relationship Selling & Promotional Activities on Doctors Practice in Malaysia Lee, Wei Chiat The debate if doctors are affected with interactions with pharmaceutical companies has been ongoing for some time. When we are in our doctor’s clinic, we always see that they own pens or notepads with pharmaceutical company’s branding printed clearly on them. These items clearly are given by medical representatives that so frequently visit doctors. The relationship between doctors and medical representatives is something this research will try to uncover and find out how it affects doctors practice. This study will use a quantitative method which aimed to examine the effects promotional activities and relationship selling on doctor’s practice in Malaysia. The finding of this study indicates that various relationship selling attributes do affect doctor’s practice and promotional activities do play a role as well. Marketing theories related to relationship selling and promotions will form part of the literature review for this study. 2010 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/25370/1/AndrewLee.pdf Lee, Wei Chiat (2010) The Effects of Relationship Selling & Promotional Activities on Doctors Practice in Malaysia. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Lee, Wei Chiat The Effects of Relationship Selling & Promotional Activities on Doctors Practice in Malaysia |
| title | The Effects of Relationship Selling & Promotional Activities on Doctors Practice in Malaysia |
| title_full | The Effects of Relationship Selling & Promotional Activities on Doctors Practice in Malaysia |
| title_fullStr | The Effects of Relationship Selling & Promotional Activities on Doctors Practice in Malaysia |
| title_full_unstemmed | The Effects of Relationship Selling & Promotional Activities on Doctors Practice in Malaysia |
| title_short | The Effects of Relationship Selling & Promotional Activities on Doctors Practice in Malaysia |
| title_sort | effects of relationship selling & promotional activities on doctors practice in malaysia |
| url | https://eprints.nottingham.ac.uk/25370/ |