Examine the Effectiveness of Marketing Communication via Facebook in Malaysia

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Examine the Effectiveness of Marketing Communication via Facebook in Malaysia

Since its launch in 2004, Facebook has grown so big that it has become part of our life. It is one of the fastest growing and most popular among the social networks. Facebook has a larger population than most countries (Levy, 2010). A recent research by Nuttney (2010) on the social networking market...

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Bibliographic Details
Main Author:	Cheah, Peter Song Boo
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/25355/

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