Co-creating Value through Car Experience Trips: An Exploratory Study of the International Car Industry

Co-creating Value through Car Experience Trips: An Exploratory Study of the International Car Industry

In the light of economic recession, car brands (marques) and dealerships are using experience trips and events in order to maintain sales momentum, due to many luxury purchases being placed on hold by individuals concerned about their finances. Building on existing experiential marketing theory and...

Full description

Bibliographic Details
Main Author: Hartley, Stephanie
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2011
Online Access:https://eprints.nottingham.ac.uk/25320/

Similar Items

Similar Items