Co-creating Value through Car Experience Trips: An Exploratory Study of the International Car Industry
In the light of economic recession, car brands (marques) and dealerships are using experience trips and events in order to maintain sales momentum, due to many luxury purchases being placed on hold by individuals concerned about their finances. Building on existing experiential marketing theory and...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
|
| Online Access: | https://eprints.nottingham.ac.uk/25320/ |