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Effects of Customer Loyalty on the Profitability and the Brand Equity of the Companies in the Ports and Sez Sector

Since the time when businesses started flourishing in the past, there has been a constant focus on maintaining healthy relationships with the customers. Customer loyalty has been a privileged concept which many companies have tried to follow and hence began the escalating strategies and tactics that...

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Bibliographic Details
Main Author:	Dani, Saumil
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25314/

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