Effects of Customer Loyalty on the Profitability and the Brand Equity of the Companies in the Ports and Sez Sector
Since the time when businesses started flourishing in the past, there has been a constant focus on maintaining healthy relationships with the customers. Customer loyalty has been a privileged concept which many companies have tried to follow and hence began the escalating strategies and tactics that...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2011
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| Online Access: | https://eprints.nottingham.ac.uk/25314/ |