Formulating a Business Strategy for Delivery of Private Health Insurance in India

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Formulating a Business Strategy for Delivery of Private Health Insurance in India

‘Co-creation is a major re-think on how businesses create value’ - Venkat Ramaswamy Business strategy, still is, like always has been, about satisfying the consumer. Today, there is one major difference though - whilst in the past it has been about selling ‘to’ the consumer, today, it is about sell...

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Bibliographic Details
Main Author:	Kiran, Mandhyan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25286/

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