Formulating a Business Strategy for Delivery of Private Health Insurance in India
‘Co-creation is a major re-think on how businesses create value’ - Venkat Ramaswamy Business strategy, still is, like always has been, about satisfying the consumer. Today, there is one major difference though - whilst in the past it has been about selling ‘to’ the consumer, today, it is about sell...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2011
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| Online Access: | https://eprints.nottingham.ac.uk/25286/ |