Formulating a Business Strategy for Delivery of Private Health Insurance in India
‘Co-creation is a major re-think on how businesses create value’ - Venkat Ramaswamy Business strategy, still is, like always has been, about satisfying the consumer. Today, there is one major difference though - whilst in the past it has been about selling ‘to’ the consumer, today, it is about sell...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
|
| Online Access: | https://eprints.nottingham.ac.uk/25286/ |
| _version_ | 1848792953119571968 |
|---|---|
| author | Kiran, Mandhyan |
| author_facet | Kiran, Mandhyan |
| author_sort | Kiran, Mandhyan |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | ‘Co-creation is a major re-think on how businesses create value’ - Venkat Ramaswamy
Business strategy, still is, like always has been, about satisfying the consumer. Today, there is one major difference though - whilst in the past it has been about selling ‘to’ the consumer, today, it is about selling ‘with’ the consumer. Businesses that understand this concept of co-creating value with the consumer are able to gain a competitive advantage over their competitors.
In this dissertation, I have looked at the Private Health Insurance sector in India where businesses are running into ongoing operating losses for over a decade now. My work presented herein argues for a case of strategic rethink on part of these organisations. My work recommends that businesses which seek to become profitable and gain a competitive advantage will have to embrace a strategy of consumer value co-creation. |
| first_indexed | 2025-11-14T18:52:35Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-25286 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:52:35Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-252862022-03-21T16:09:49Z https://eprints.nottingham.ac.uk/25286/ Formulating a Business Strategy for Delivery of Private Health Insurance in India Kiran, Mandhyan ‘Co-creation is a major re-think on how businesses create value’ - Venkat Ramaswamy Business strategy, still is, like always has been, about satisfying the consumer. Today, there is one major difference though - whilst in the past it has been about selling ‘to’ the consumer, today, it is about selling ‘with’ the consumer. Businesses that understand this concept of co-creating value with the consumer are able to gain a competitive advantage over their competitors. In this dissertation, I have looked at the Private Health Insurance sector in India where businesses are running into ongoing operating losses for over a decade now. My work presented herein argues for a case of strategic rethink on part of these organisations. My work recommends that businesses which seek to become profitable and gain a competitive advantage will have to embrace a strategy of consumer value co-creation. 2011-12-15 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/25286/1/Formulating_a_Business_Strategy_for_Delivery_of_Private_Health_Insurance_in_India.pdf Kiran, Mandhyan (2011) Formulating a Business Strategy for Delivery of Private Health Insurance in India. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Kiran, Mandhyan Formulating a Business Strategy for Delivery of Private Health Insurance in India |
| title | Formulating a Business Strategy for Delivery of Private Health Insurance in India |
| title_full | Formulating a Business Strategy for Delivery of Private Health Insurance in India |
| title_fullStr | Formulating a Business Strategy for Delivery of Private Health Insurance in India |
| title_full_unstemmed | Formulating a Business Strategy for Delivery of Private Health Insurance in India |
| title_short | Formulating a Business Strategy for Delivery of Private Health Insurance in India |
| title_sort | formulating a business strategy for delivery of private health insurance in india |
| url | https://eprints.nottingham.ac.uk/25286/ |