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Role of consumer referrals in decision making and their role in building online brand communities- Case study 50cycles.com

Abstract The advent of the World Wide Web has changed completely, the way companies communicate with customers. It is no longer a one way communication, the consumer is heard loud and clear through social media like Facebook, Twitter, review websites, blogs etc. Social media has turned the customer-...

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Bibliographic Details
Main Author:	Khandelwal, Nikita
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25253/

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