Role of consumer referrals in decision making and their role in building online brand communities- Case study 50cycles.com
Abstract The advent of the World Wide Web has changed completely, the way companies communicate with customers. It is no longer a one way communication, the consumer is heard loud and clear through social media like Facebook, Twitter, review websites, blogs etc. Social media has turned the customer-...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
|
| Online Access: | https://eprints.nottingham.ac.uk/25253/ |