An Investigation on the Impact of Consumer’s Individual Factors on Purchasing Fashion Items at Internet Vendors amongst Chinese Students in the UK

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An Investigation on the Impact of Consumer’s Individual Factors on Purchasing Fashion Items at Internet Vendors amongst Chinese Students in the UK

The aim of the dissertation is to develop managerial implications on the effective marketing strategies based on the suggestions made through the research based on the findings on the extent to which the impact of individual psychological factors on Chinese students’ purchase decision-making on fash...

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Bibliographic Details
Main Author:	Wang, Yuhua
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25243/

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