An Investigation on the Impact of Consumer’s Individual Factors on Purchasing Fashion Items at Internet Vendors amongst Chinese Students in the UK
The aim of the dissertation is to develop managerial implications on the effective marketing strategies based on the suggestions made through the research based on the findings on the extent to which the impact of individual psychological factors on Chinese students’ purchase decision-making on fash...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/25243/ |