The Effect of Fit and Company’s Motivation on Consumers’ Evaluation of Cause Related Marketing
Cause Related Marketing has increasingly became a prevalent and meaningful part of a company’s marketing plan. A successful Cause Related Marketing campaign can create a win-win-win situation for companies, customers and non-profit organisations. It has been found that whether company and cause is...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/25229/ |