Sustainable Luxury: Understanding Motivations for Consumer Purchase Decisions and Strategies to associate Brand Image with Sustainability
The luxury market is growing exponentially and gaining acceptance and increased demand around the world. At the same time the world is making attempts to achieve growth that is sustainable. This scenario means that luxury brands will soon have to adapt themselves to ensure that their expansion and p...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2011
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| Online Access: | https://eprints.nottingham.ac.uk/25227/ |