Rural Supremacy
The success of any brand depends on it acceptance by the consumers. This project highlights the rural buying behaviour. The rural consumers tend to show a closed mind towards branded goods and services. Though the current scenario is improved than the past but still large amount of rural market is u...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/25203/ |