The role of self-presentation in sharing online content through social media

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The role of self-presentation in sharing online content through social media

As social media enhances the way consumers are able to interact with each other, companies are pushed to acquire a deeper understanding of consumers’ behaviors in social media. In an attempt to contribute to companies’ understanding as to why and how consumers’ choose to spread information through s...

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Bibliographic Details
Main Author:	Pradipta, Harry
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25187/

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