The role of self-presentation in sharing online content through social media
As social media enhances the way consumers are able to interact with each other, companies are pushed to acquire a deeper understanding of consumers’ behaviors in social media. In an attempt to contribute to companies’ understanding as to why and how consumers’ choose to spread information through s...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
|
| Online Access: | https://eprints.nottingham.ac.uk/25187/ |