An Exploratory Study of the Psychological Antecedents to Purchase Counterfeit Luxury Products
Consumers’ demand for luxury products is one of the leading causes for the existence and growth of counterfeit market. As there are limited studies focus on psychological aspect of counterfeit consumption behaviour, this study tries to explore the psychological antecedents of the consumption of coun...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
|
| Online Access: | https://eprints.nottingham.ac.uk/25162/ |