Internationalization Strategy of Chinese Multinational Enterprise: A Case Study of Haier Group

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Internationalization Strategy of Chinese Multinational Enterprise: A Case Study of Haier Group

Abstract Chinese firms’ internationalization strategies are investigated from a perspective that focuses on a case study of the Haier Group. The investigation proceeds as a secondary approach. The internationalization strategies of the Haier’s group are identified, and their strengths and limitatio...

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Bibliographic Details
Main Author:	Ding, Katrina (Wei)
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25064/

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