Internationalization Strategy of Chinese Multinational Enterprise: A Case Study of Haier Group
Abstract Chinese firms’ internationalization strategies are investigated from a perspective that focuses on a case study of the Haier Group. The investigation proceeds as a secondary approach. The internationalization strategies of the Haier’s group are identified, and their strengths and limitatio...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
|
| Online Access: | https://eprints.nottingham.ac.uk/25064/ |