Internationalization Strategy of Chinese Multinational Enterprise: A Case Study of Haier Group
Abstract Chinese firms’ internationalization strategies are investigated from a perspective that focuses on a case study of the Haier Group. The investigation proceeds as a secondary approach. The internationalization strategies of the Haier’s group are identified, and their strengths and limitatio...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/25064/ |
| _version_ | 1848792913469767680 |
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| author | Ding, Katrina (Wei) |
| author_facet | Ding, Katrina (Wei) |
| author_sort | Ding, Katrina (Wei) |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Abstract
Chinese firms’ internationalization strategies are investigated from a perspective that focuses on a case study of the Haier Group. The investigation proceeds as a secondary approach. The internationalization strategies of the Haier’s group are identified, and their strengths and limitations discussed. The strategic implications of the case study of Haier are noted and explicated, and pertinent recommendations are addressed to firms that wish to invest abroad. |
| first_indexed | 2025-11-14T18:51:57Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-25064 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:51:57Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-250642018-01-07T10:29:32Z https://eprints.nottingham.ac.uk/25064/ Internationalization Strategy of Chinese Multinational Enterprise: A Case Study of Haier Group Ding, Katrina (Wei) Abstract Chinese firms’ internationalization strategies are investigated from a perspective that focuses on a case study of the Haier Group. The investigation proceeds as a secondary approach. The internationalization strategies of the Haier’s group are identified, and their strengths and limitations discussed. The strategic implications of the case study of Haier are noted and explicated, and pertinent recommendations are addressed to firms that wish to invest abroad. 2011-09 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/25064/1/Ready_to_Print_Dissertation.pdf Ding, Katrina (Wei) (2011) Internationalization Strategy of Chinese Multinational Enterprise: A Case Study of Haier Group. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Ding, Katrina (Wei) Internationalization Strategy of Chinese Multinational Enterprise: A Case Study of Haier Group |
| title | Internationalization Strategy of Chinese Multinational Enterprise: A Case Study of Haier Group |
| title_full | Internationalization Strategy of Chinese Multinational Enterprise: A Case Study of Haier Group |
| title_fullStr | Internationalization Strategy of Chinese Multinational Enterprise: A Case Study of Haier Group |
| title_full_unstemmed | Internationalization Strategy of Chinese Multinational Enterprise: A Case Study of Haier Group |
| title_short | Internationalization Strategy of Chinese Multinational Enterprise: A Case Study of Haier Group |
| title_sort | internationalization strategy of chinese multinational enterprise: a case study of haier group |
| url | https://eprints.nottingham.ac.uk/25064/ |