A Comparative Study into the Effectiveness of Personalized Advertising

QR Code

A Comparative Study into the Effectiveness of Personalized Advertising

This study aims to provide a comparative study of the effectiveness of personalized advertising. It provides a definition of a new form of advertising and defines it as the creation of an independent existence capable of entering language, daydreams and intuitions (Lannon and Cooper, 1983); in which...

Full description

Bibliographic Details
Main Author:	Arlon, Guillaume P.
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25062/

Similar Items

Advertising in the UK and Nigeria - A Comparative Study
by: Usikalu, Motunrayo
Published: (2013)

Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia
by: Idris, Azni, et al.
Published: (2009)

How Adolescents View Advertising: The Effects of Beliefs and Personal Values
by: Ernest Cyril, de Run, et al.
Published: (2014)

Essays on advertising, growth, and comparative statics
by: Oliver i Vert, Miquel
Published: (2025)

A study of generational cohort effect on attitude towards advertising : a two-directional study of advertising in general and controversial advertising
by: Ting, Huong Yiew
Published: (2015)

A study on the effectiveness of advertising, personal selling and sale promotion on promotional activities of Hotel Pontian / Amirah Mohsin
by: Mohsin, Amirah
Published: (2011)

Attitude towards advertising among young adults: A comparative study by ethnicity
by: Hiram, Ting, et al.
Published: (2015)

How young adults perceive advertising: a comparative study of three ethnic groups
by: Hiram, Ting, et al.
Published: (2013)

The effects of lyrical fit in advertisements
by: Joanne, P. S. Yeoh
Published: (2021)

Attractiveness Of Visual Communication Elements In Print Advertisement : A Comparative Study In Malaysian Telecommunication Industry
by: Fikry @ Aziz, Amily
Published: (2003)

A cross-national comparative study between Australia and Singapore: attitudes towards television advertising
by: Phau, Ian
Published: (2008)

Advertising appeals to "the times of your life": developing a scale to measure personal nostalgia
by: Marchegiani, Chris, et al.
Published: (2007)

Grief and personal growth: a comparative study of hadith and medicine
by: Md Rosli, Najwa Hanim
Published: (2016)

Advertising, globalisation and national identity: a content study of advertisements in Malaysia
by: Mohd Helmi Abd. Rahim,, et al.
Published: (2005)

The effectiveness of advertising towards personal loans offer by Bank Islam Malaysia Berhad / Mohd Azri Kamarudin
Published: (2005)

The effect of music on consumers’ nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
by: Marchegiani, Chris, et al.
Published: (2012)

Advertising Effectiveness In Events
by: Jain, Sushilkumar
Published: (2012)

The Effectiveness of In-Game Advertising
by: Sinai Audhy, Shruti Raghuvir
Published: (2010)

Language used by men and women in personal advertisements / Jeanne Chin Ye-Pei
by: Chin, Jeanne Ye-Pei
Published: (2004)

The lavidge and steiner hierarchy of effects model for advertising: a framework of Islamic advertising
by: Mokhtar, Aida
Published: (2015)

Looking Beyond First-Person Effects (FPE) in the Influence of Scarcity Appeals in Advertising: A Replication and Extension of Eisend (2008)
by: Sharma, Piyush, et al.
Published: (2016)

A comparative study on eid advertisement video through corporate Youtube channels and audience engagement in Malaysia
by: Shazleen Mohamed,, et al.
Published: (2024)

Attitude of Muslim Consumers Toward Sex Appeal in Advertising: A Comparative Study Between Subcultures in Malaysia
by: Rageh, Ahmed, et al.
Published: (2014)

A content analysis of exploring beauty ideals transformation, advertising values and product images in YouTube video advertisements of beauty and personal care brands
by: Wang, JW
Published: (2020)

Comparative legal study on the regulation of medicine advertisement in Malaysia and Australia / Ahmad Zuhri Md Ali
by: Md Ali, Ahmad Zuhri
Published: (2018)

Advertising Strategies In Malaysian Advertisements
by: Vasudevan, Chellammal
Published: (1983)

Away from "unified nostalgia": conceptual differences of personal and historical nostalgia appeals in advertising
by: Marchegiani, Chris, et al.
Published: (2010)

Medicines information in medical journal advertising in Australia, Malaysia and the United States: A comparative cross-sectional study
by: Othman, Noordin, et al.
Published: (2010)

Attitude of Muslim consumers towards sex appeal in advertising: A comparative study between sub-cultures in Malaysia
by: Ismail, A.R., et al.
Published: (2014)

A case study on matrix advertising
by: Mei-Li, Marilyn Teoh
Published: (1999)

Teenagers' perspectives of advertisement effectiveness
by: Goh, , Poi Chiaw
Published: (2006)

The role of visualization: a study of the effectiveness of commercial photograph in advertising field
by: Loke, Hon Leong
Published: (2011)

Islamic advertising and advertisements: some concerns
by: Syed Abdullah Idid, Syed Arabi
Published: (2016)

Advertising strategies in Television Malaysia's advertisements
by: Vasudevan, Chellammal
Published: (1982)

Advertising strategies in Television Malaysia's advertisements
by: Vasudevan, Chellammal
Published: (1982)

Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion
by: Mokhtar, Aida, et al.
Published: (2019)

Testing advertising via new media: an exploratory study of advertising practitioner attitudes
by: Kerr, G., et al.
Published: (2009)

Personality of international celebrity effectiveness towards Celcom Axiata advertisement / Nur Zaratul Afni Mat Lazim and Zati Izni Shapuan
by: Mat Lazim, Nur Zaratul Afni, et al.
Published: (2014)

The relationship between high school students' liking of elements in alcohol advertising and advertising effectiveness
by: Fielder, Lynda Jane
Published: (2011)

Choosing among media alternatives for advertising – A case study
by: P.D.D., Dominic, et al.
Published: (2009)