A Comparative Study into the Effectiveness of Personalized Advertising
This study aims to provide a comparative study of the effectiveness of personalized advertising. It provides a definition of a new form of advertising and defines it as the creation of an independent existence capable of entering language, daydreams and intuitions (Lannon and Cooper, 1983); in which...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
|
| Online Access: | https://eprints.nottingham.ac.uk/25062/ |