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Measuring the Impact of Social Media on Brand Trust A Case Study of Virgin Media

With scant literature on Social Media and brand trust influenced through the online environment, I have decided to conduct a research based on this theme. Although ethnography would have been a more appropriate methodology, because of certain limitations, two methods of research will be used: semi s...

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Bibliographic Details
Main Author:	Draganoiu, Sandra-Madalina
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25060/

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