Measuring the Impact of Social Media on Brand Trust A Case Study of Virgin Media
With scant literature on Social Media and brand trust influenced through the online environment, I have decided to conduct a research based on this theme. Although ethnography would have been a more appropriate methodology, because of certain limitations, two methods of research will be used: semi s...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/25060/ |