Critical Analysis of Nike and Nike's Marketing Strategies ---------------------From the US to China on Cultural Basis
Nike as the world biggest athletic brand, it has expanded abroad for many years. During its international business in the overseas markets, it drew many experiences from the initial failures. There are many different factors that influence Nike's expansion outside the US, and cultural differenc...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/25059/ |