The Influences of Online Brand Communities, Social Media and Member Relationship on Purchase Intention for Luxury Goods: Focus on Taiwan Market

The Influences of Online Brand Communities, Social Media and Member Relationship on Purchase Intention for Luxury Goods: Focus on Taiwan Market

In the latest decade, Brand Community has been widely discussed and considered as one of the best ways that the business and customers co-create value to enhance the brand loyalty and purchase intention. In recent years, with the development of Internet, the concept of social media and online brand...

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Bibliographic Details
Main Author: Chen, PAi-Yuan
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2011
Online Access:https://eprints.nottingham.ac.uk/25048/

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