The Influences of Online Brand Communities, Social Media and Member Relationship on Purchase Intention for Luxury Goods: Focus on Taiwan Market
In the latest decade, Brand Community has been widely discussed and considered as one of the best ways that the business and customers co-create value to enhance the brand loyalty and purchase intention. In recent years, with the development of Internet, the concept of social media and online brand...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2011
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| Online Access: | https://eprints.nottingham.ac.uk/25048/ |