The Intelligence of Co-opetition- Toyota's Way

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The Intelligence of Co-opetition- Toyota's Way

With the highly globalised market and the increasingly saturated market, the traditional thinking of business has been changing. It seems true that competition and cooperation are two sharp contrasts indicating the different approaches of business strategy formulation. Nowadays, a new way of busines...

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Bibliographic Details
Main Author:	Chen, Yeh-Ying
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25044/

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