The Intelligence of Co-opetition- Toyota's Way
With the highly globalised market and the increasingly saturated market, the traditional thinking of business has been changing. It seems true that competition and cooperation are two sharp contrasts indicating the different approaches of business strategy formulation. Nowadays, a new way of busines...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
|
| Online Access: | https://eprints.nottingham.ac.uk/25044/ |