The opportunity of company’s input through social networks sites:
Corporate social responsibility communication’s impacts on stakeholders.
Case study of Nestlé and The Body Shop.

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The opportunity of company’s input through social networks sites: Corporate social responsibility communication’s impacts on stakeholders. Case study of Nestlé and The Body Shop.

Purpose – Consumers are increasingly concerned about reports of questionable corporate practices. Explaining complex issues like CSR policies and activities is critically important nowadays for companies and arouse a need for exchanges and discussions between firms and stakeholders. The purpose of t...

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Bibliographic Details
Main Author:	Le Beller, Marion
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25039/

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