The opportunity of company’s input through social networks sites: Corporate social responsibility communication’s impacts on stakeholders. Case study of Nestlé and The Body Shop.
Purpose – Consumers are increasingly concerned about reports of questionable corporate practices. Explaining complex issues like CSR policies and activities is critically important nowadays for companies and arouse a need for exchanges and discussions between firms and stakeholders. The purpose of t...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2011
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| Online Access: | https://eprints.nottingham.ac.uk/25039/ |